1. Introduction

madlabz.uk (“we”, “us”) respects your privacy. This policy explains what personal data we collect when you use our Services, how we process it, and your rights.

2. Data We Collect

• Account Information: name, business name, address, email, telephone number, payment details.

• Call & Chat Data: transcripts, recordings, caller metadata (e.g. phone number, timestamp).

• Usage Data: device info, IP addresses, service usage logs.

• Communications: support emails, feedback, preferences.

3. How We Use Data

We process personal data to:

• Provide and improve the Service.

• Respond to enquiries and support requests.

• Process payments and manage your account.

• Send service announcements and marketing (where permitted).

• Comply with legal obligations.

4. Legal Basis

We base our processing on:

• Performance of a contract (service delivery).

• Legitimate interests (e.g. service improvement, fraud prevention).

• Your consent (e.g. marketing communications).

5. Data Sharing

We may share data with:

• Service providers (e.g. hosting, payment processors).

• Legal authorities if required by law.

• Business acquirers in case of sale or merger.

6. Data Retention

• Account data retained while your account is active and for up to 90 days post-termination unless legally required to retain longer.

• Call recordings and transcripts retained for up to 1 year by default, unless you request shorter retention.

7. Security

We take reasonable technical and organisational measures to protect your data. However, no system is completely secure.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct or delete your personal data.

• Restrict or object to processing.

• Withdraw consent at any time.

• Request data portability.
  Contact [email protected] for assistance.

9. Cookies

We use cookies for essential functionality, analytics, and marketing. Browser settings allow you to block or delete cookies but may limit site features.

10. International Transfers

If data is transferred outside the UK, we ensure adequate protection through legal safeguards (e.g. Standard Contractual Clauses).

11. Children’s Privacy

Our Service is not intended for minors (under 16). We do not knowingly collect their data.

12. Changes to Policy

We may update this policy. Changes will be posted with a revision date. Continued use implies acceptance.

13. Contact Us

Questions or queries? Email us at: [email protected]